Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services. Branding is important because not only is it what makes … Read more about Brand Your Business!
Speaking at American University’s Key Executive Leadership program’s FedTalks Speaker Series recently – presented by the School of Public Affairs as “Women and the Future, revisited” - Gwendolyn Sykes and Zina B. Sutch, Ph.D. shared stories of the winding roads that took them to positions of … Read more about Career Tips We Should All Embrace.
W What is Drip Marketing? It's a form of marketing which shares information a little at a time, in a consistent manner. Instead of running periodic, high intensity ads which your target audience will only see at certain intervals, this is a way to put something out more often and keep your … Read more about Drip Marketing and The Internet
Social Media, it's been the talk of the town for the past 10 years. At first it was a novelty, posting photos of what you had for dinner and letting friends know where you were. I remember my friend saying her Grandson had just nudged her into signing up for Twitter and what a waste of time she … Read more about Social Media Hints
Can Social Media help in your business? I believe that answer is yes! Social Media can, and does, help your business get more business. How? Well, here are some ways I personally know of. Facebook advertising. If you have even a small budget, advertising on Facebook will get you name … Read more about Social Media and Your Business
Social Cindy has just begun working with Liz Bowler at Itex Barter and we are excited. Periodically, throughout the years, we have traded services with other companies versus paying for them. It usually works out pretty well, but after having heard Liz speak at several networking events here in the … Read more about Barter and Business
Your business line rings, you answer with a cheerful greeting and if the voice on the line isn't familiar, perhaps you ask the person " How did you hear about us?" The answer might be, Fred Smith gave me your name, or it could be, I found your website online and I liked what I saw and decided to … Read more about I Saw Your Website
Remember growing up and every family had a set of encyclopedias, those days are long gone.. We live in a world where people are more dependent on search engines like Google, People often tell me that it's word of mouth and referrals that drive the majority of their business, but what they are … Read more about The Power of Websites
Can your website help to make your business more successful? The answer to this question is YES. Well mostly yes. It's like that old adage, you get out of life what you put into it. … Read more about Can Your Website Help Your Business Be More Successful?
I sometimes get a little nervous because there is SO much competition lately in our chosen career field. I attended a local networking luncheon, and there was no less than 5 other people claiming to be Digital Marketing Companies, Social Media Companies, Website Companies. There was even … Read more about Anyone Can Build a Website, But Not Everyone Can Build a Good One!
I have often preached the virtues of having a great website. It is my passion, and it's also my profession, to make beautiful, productive websites on the WordPress platform. Why? Because I believe in them as a marketing tool. In fact, it's my belief your website is one of the most … Read more about To Have a Website or Not To Have a Website
As a parent, watching an infant as he or she begins this journey of life can be an amazing experience. If each day we take time to really watch them watching us, trying to mimic the movements we make as we talk to them, trying to communicate with us without yet being able to form words. It's an … Read more about Deep Learning and Neural Networks