Are You Using Social Media Effectively for Your Business?

According to the most recent industry statistics from the Harvard Business Journal, the number of businesses that feel they use social media most effectively tops out at 12%. Considering 60% of existing businesses are already using social media, that is a startling number. I can tell you, as one who … Read more about Are You Using Social Media Effectively for Your Business?

Does Social Media Leave Us Lonely?

I have read posts which state that social media, particularly Facebook, can lead to depression and feeling of inadequacy and loneliness. For me, the exact opposite is true. Almost three years ago, my family and I moved clear across the country from Southern California to Vero Beach Florida. While I … Read more about Does Social Media Leave Us Lonely?

Social Media Dos and Don’ts

What are some mistakes companies make on their business Facebook Page? Mistake Number one, they don't use it enough. Mistake Number Two, they use their business Facebook Page TOO MUCH. Mistake three, they get way too serious. It's called social media, not selling media.. Social Cindy manages … Read more about Social Media Dos and Don’ts

What Is YOUR Business Plan?

You are getting all of your paperwork ready for tax time, or at least you probably should be. As you go through your business bank statements, how much did you spend on marketing, email campaigns, targeted mailings to local businesses? How much did you spend making certain your brand is elegant, … Read more about What Is YOUR Business Plan?

McDonalds and How Not to Do Social Media

In today's social media scene, everyone has a voice. Any regular Joe's tweet can go viral and create a trending topic. That's why the majority of social media in the 100,000+ fans range need to be all ears all the time. This is, unfortunately, something businesses failed and still fail to learn. … Read more about McDonalds and How Not to Do Social Media

Social Media Rules!! Be careful

Social media wins again. This weekend Whitney Houston passed away. Before the major networks reported a stitch of information about her death, it was out on Twitter. I can’t argue here whether it’s good or bad that social media broke the news, but it was reported on Twitter first. Like it or not, … Read more about Social Media Rules!! Be careful