A Guide to Building a Strong Digital Presence With Engaging Content For local and online small business owners, creating content often starts as an afterthought and quickly turns into a time drain with little to show for it. The core tension is consistency: posting sporadically, shifting tone … Read more about A Guide to Building a Strong Digital Presence
How Small Businesses Can Build a Professional Social Media Presence on a Budget
Vero Beach small business owners often hit the same social media marketing challenges: inconsistent posts, dated profiles, and content that doesn’t match the quality of their work. When budget constraints force social media to the back burner, limited budget marketing can quietly drain local … Read more about How Small Businesses Can Build a Professional Social Media Presence on a Budget
Are You Using Social Media Effectively for Your Business?
According to the most recent industry statistics from the Harvard Business Journal, the number of businesses that feel they use social media most effectively tops out at 12%. Considering 60% of existing businesses are already using social media, that is a startling number. I can tell you, as one who … Read more about Are You Using Social Media Effectively for Your Business?
The Paradigm for Businesses, Design Thinking
When I was an up and comer in the tech industry I helped to design the user interface for a data entry system that was cutting edge for the day. Instead of having to know a set series of commands to perform a function, we had ICONS on the screen. You could CLICK on them, and they would take you … Read more about The Paradigm for Businesses, Design Thinking
Let Adobe Spark help with content creation for your brand.
If you run your own social media campaign for your brand you know that the secret to engaging your customer is a steady stream of images and headlines that will catch their attention. You also know this can be a time-consuming quest. The graphical presentation of your posts will go along way to … Read more about Let Adobe Spark help with content creation for your brand.
Things You Should Not Do on LinkedIn
Here's the scoop. If you ask to become one of my LinkedIn connections, DO NOT make our first communication one where you are trying to sell me your services or products. That is NOT what LinkedIn is for. Period. If you do that you will lose connections, you will lose respect, and for certain you … Read more about Things You Should Not Do on LinkedIn
Tips For Picking Colors For Your Office.
Have you ever noticed that most doctor’s offices and hospitals favor certain color palettes? The colors used in a healthcare environment should do much more than just make the building look attractive. According to the paint specialist, Dulux, the use of color in healthcare facilities can aid the … Read more about Tips For Picking Colors For Your Office.
Brand Your Business!
Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services. Branding is important because not only is it what makes … Read more about Brand Your Business!
Working More Efficiently With Keyboard Shortcuts.
Everyone is trying to find more hours in the day to get work done If you are like me then you are trying to optimize your time online and on your computer and find shortcuts to make every keystroke more efficient. Have you tried adopting keyboard shortcuts? You save so much and … Read more about Working More Efficiently With Keyboard Shortcuts.
Why Your Business Needs Linkedin
Are you aware that close to 1 million people have been using social media every day over the course of the past year? That’s 11 new users each second. The number of people using social media has grown by 13 percent in the past 12 months, with Central and Southern Asia recording the fastest gains … Read more about Why Your Business Needs Linkedin
The Benefits Of Blogging
Are you looking for a way to build more meaningful relationships and trust between you and your clients and potential clients? Would you also like to know a fairly inexpensive, yet effective way to get your business name out into the world? Your business needs a blog. Even if you are … Read more about The Benefits Of Blogging
Career Tips We Should All Embrace.
Speaking at American University’s Key Executive Leadership program’s FedTalks Speaker Series recently – presented by the School of Public Affairs as “Women and the Future, revisited” - Gwendolyn Sykes and Zina B. Sutch, Ph.D. shared stories of the winding roads that took them to positions of … Read more about Career Tips We Should All Embrace.
