It's been a year of challenges, joys, surprises and more. Every January, my team and I try our best to begin each year with a clean slate. We try to imagine meeting new friends and helping them to build up their business. But we also hope to keep up with old friends we have made along the way. We … Read more about ‘Tis The Season For Giving
Why You Need A Web Presence
Did you know that when someone meets you that they form a lasting first impression within seven seconds tops? The same holds true for your website. First impressions count. Your website is a powerful marketing tool. A well-maintained website can help you gain a competitive … Read more about Why You Need A Web Presence
Things You Should Not Do on LinkedIn
Here's the scoop. If you ask to become one of my LinkedIn connections, DO NOT make our first communication one where you are trying to sell me your services or products. That is NOT what LinkedIn is for. Period. If you do that you will lose connections, you will lose respect, and for certain you … Read more about Things You Should Not Do on LinkedIn
Happy Halloween
Today is Halloween. This is my favorite time of the year. Usually, the weather is cooler, the smell of fall is in the air, and this marks the beginning of the Holiday season, at least for me. I won't be dressing up this year. We have a special treat instead. Our son, Sam and his daughter are … Read more about Happy Halloween
Working In Your Home Office
For almost 25 years now, we have run a business of one sort or another from a home office. What we have found is that it takes discipline to run a business from our home. The discipline to head over to our dedicated office area, and the discipline to close the door at a reasonable time and spend … Read more about Working In Your Home Office
Protecting Your Computer From Facebook Viruses
If you use Facebook and especially Facebook messenger then you have probably been exposed to a virus hackers use on Facebook platform. We all have that sister, cousin or coworker that sends us everything shared to them. Unbeknownst to our gullible cousin, those animated memes and … Read more about Protecting Your Computer From Facebook Viruses
Hurricane Season
Here, in Vero Beach, we spent several agonizing days glued to the Weather Channel trying to decide if and when to put our shutters up, how much water to stockpile and making the decision to stay or leave. It has been nerve wracking, to say the least. The only good thing that came out of this … Read more about Hurricane Season
Four Meaningful Ways a Small Business Can Show Clients They Care
As many small business owners know well, it’s not enough to have the greatest products and services on the planet along with the best prices and extended hours. If you don’t treat your customers with kindness and respect, it won’t be long before you are closing your doors. As The Houston Chronicle … Read more about Four Meaningful Ways a Small Business Can Show Clients They Care
What Does Your On-Line Profile Say About You?
What does it mean if you… Send wild tweets in the middle of the night?If you only post fantastic over the top selfies?If you obsessively edit, crop, and otherwise enhance your selfies every single time?Do you primarily post pictures of other people and never yourself?Sometimes post embarrassing … Read more about What Does Your On-Line Profile Say About You?
Is Social Media Useful?
Have you ever heard someone say that they just don’t know if social media would work for their business? Seriously, it is the place to reach the most people if you know what you are doing or you work with an experienced social media manager. 4.4 billion usersThere are 3.499 billion … Read more about Is Social Media Useful?
Tips For Picking Colors For Your Office.
Have you ever noticed that most doctor’s offices and hospitals favor certain color palettes? The colors used in a healthcare environment should do much more than just make the building look attractive. According to the paint specialist, Dulux, the use of color in healthcare facilities can aid the … Read more about Tips For Picking Colors For Your Office.
Brand Your Business!
Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services. Branding is important because not only is it what makes … Read more about Brand Your Business!
