I Have a Website, He Said, It Doesn’t Do Anything For Me.

In my BNI group, Glenn Haraldsen of Island Automotive always has a story about someone who brings a car in which is now very broken, and they are mystified. Why is my loyal car no longer able to get me from place to place? He just shakes his head is disbelief. Why does is he shake his head? Probably … Read more about I Have a Website, He Said, It Doesn’t Do Anything For Me.

Is Your Marketing Plan Keeping Pace in the Digital Age?

  What is your brand? Who is your target customer? What make your business different from the others who offer the same service? When someone asks you those questions do you stare at them blankly, wondering what to say? Or do you serve up a list of canned answers and hope they get it? … Read more about Is Your Marketing Plan Keeping Pace in the Digital Age?

Marketing in the Digital Age

  Everything that is old is new again.  We’ve all heard that phrase and it never more true than in business.  There is a sense of longing for the days of attention to detail and feeling cherished as a customer.  We are becoming more selective as customers and it has become … Read more about Marketing in the Digital Age

Social Media & Websites

You are out in the car, driving to your destination, and your partner asks you a question. "Are there any good movies playing tonight?" A few years ago you would have said, " I don't know, let's grab a newspaper and look up the movie listings." Now you look up the movie listings on your phone. And … Read more about Social Media & Websites

Social Media Is Easy, I Can Do It Myself

    Social Cindy is no different from any other company. We get really excited when people call because they've found us on the web. They saw our website, liked what it had to say, and called us up. That's the whole point of having a website, right? So people will find your … Read more about Social Media Is Easy, I Can Do It Myself

Should Your Business Have a Facebook Page?

Somewhere, someone is looking for what you have to offer, and if you aren't where they are looking, they won't find your business. One of those places where people look is Facebook. Facebook is no longer just a place to share pictures of your pets and children. It's a place to gather information … Read more about Should Your Business Have a Facebook Page?

How to Have a Successful Year in 2017

Each week as I give my elevator speech in my weekly BNI group, I say some of these things as a way of letting people in the group in on how to refer businesses to me. I think sometimes they tune me out. I don't blame them. To be successful, I need a catchier catch phrase methinks. But I do get … Read more about How to Have a Successful Year in 2017

Who Is Your Best Type of Customer

When Bill and I meet with a new client for any kind of online marketing work, we have a series of questions we ask. About three quarters of the time we are met with blank stares. We understand. It's like when you were in school and the teacher would ask, "Who are YOU?". WE could tell him our name, … Read more about Who Is Your Best Type of Customer