What is Drip Marketing? It’s a form of marketing which shares information a little at a time, in a consistent manner. Instead of running periodic, high intensity ads which your target audience will only see at certain intervals, this is a way to put something out more often and keep your products or services in front of people.
Anyone can use drip marketing, they just have to commit to blocking out some time in their schedule to get things put together. In fact, there are scheduling programs like HooteSuite, which can do the drip marketing part for you. All you have to do is load up the content and off it goes. For however long you have programmed it to. The initial uploads are time-consuming and generating all that content will take some effort, but once you have everything loaded up, you are free to do other things for your business.
In the mean time, your content is drip, drip, dripping into people consciousness on a regular basis. What else does this form of marketing do for you? Well, it can save you money, that’s what.
Search engines deal with millions of pages of content these days. If your site isn’t refreshed on a regular basis with new content, then the search engines stop ranking you. If they don’t rank you for the keywords you need, then you don’t show up on searches.
The tools we use to determine website rankings all take into account the amount of content coming from your site and your social media as well. Using drip marketing will cause your site to rank higher in the search engines, and you can spend less on other advertising programs.
Being found on the Internet is just like any other job, You have to work on it with the same dedication you would give any endeavor where you want to be truly successful. If you don’t have the inclination or the time, just give us a call, we can make it happen for you.
Social Cindy and Webman Bill