3 Simple Tips for keeping you Consistent with marketing in social media.
If you own a small to medium sized business chances are you don’t have a full on marketing staff in house. In the current environment, marketing and more specifically, social media, really should be a part of your business plan. But we all know that marketing can become tremendously challenging if you aren’t trained in social media. Not understanding just what and how to build a social media campaign and trying to find the time to fit marketing into your already packed schedule can feel overwhelming. Here are three tips to help you maintain a consistent and relevant social media presence.
- Commit to a specific time for posts to social media
Without a solid plan in place to meet goals, they more than often get pushed to the side. It’s why most people fall flat at resolutions they lack a definitive plan for doing it. Making a daily time can help keep you accountable and make sure you don’t procrastinate to the point that you never actually get around to your social media goals.
In determining how much time you need for social media marketing each day, remember to keep it realistic. Setting goals that are too elevated will often result in falling short. Instead, make a commitment to tweeting twice a day or sharing something on Facebook daily. Even small investments in social media marketing can help establish your brand.
Take the step to block out the amount of time you wish to dedicate to social media on your calendar. Set an alarm on your phone. Do what it takes to make sure you have some uninterrupted time during which you are working on your social media marketing goals.
- keep it simple
Brands often fail to make time for social media marketing because they tend to over-think it. Keeping your goals simple in social media marketing plans when you’re getting started will ensure you have a steady stream of relevant content. The key is to think about who you are marketing to, and focusing on building content that your audience will appreciate.
- Stop trying to do it all on your own
Social media is pervasive and massive – you cannot handle it all on your own The good news is there are tools available to help you increase the amount of time you can designate to this task.
Consider using tools such as Swayy, Feedly or Nuzzel to discover top news stories. Not sure who you should be following on social media? Tools like TwitNerd take all of the guess work out of it by providing a ‘Follow by Keyword’ feature that allows you to input any keyword or phrase and identify Twitter influencers.
Carving out time for social media marketing is a challenge, but it’s worth the effort. Nielsen reports that 33 percent of consumers prefer to contact companies by social media rather than by phone. If you’re not investing time into your social media marketing, you’re missing out on customers. Make time for social media marketing today.
Or, if it’s just too much to fit into an otherwise busy schedule, you can hire us to help you with it. We have several different plans and we will work with you to find a plan that will fit your budget.