Guest Blogger Kim Artlip

If you’re on the fence about the importance of social media for your business success, imagine how you could grow your customer base with a skilled and experienced social media specialist who can implement the right strategies to get you the results and reach that you’re after.

Not quite sold on the idea of hiring a social media manager? Read on for 10 reasons why your business needs a social media specialist.

1. Social Media Affects Your Entire Business

Social media isn’t just for posting sales and pictures of what you ate for lunch.  It is so very much more and you should be taking advantage of it and growing your brand. Not only is social media key for marketing but every aspect of your business from human resources to customer service can benefit.  Social media can attract future employees, new vendors and potential new customers.

2. The Right Social Media Management Strategy Is A Full Time Endeavor

Many businesses assign social media responsibilities to employees who already have full-time roles. Social media never stops. People are being exposed to your brand via different platforms 24 hours a day, 7 days a week, 365 days a year. To properly manage your social media accounts, you need someone who can dedicate a significant amount of time to work.

3. A Social Media Specialist Knows the Latest Trends

One social media strategist said you go to bed an expert and will all the constant changes you have to relearn quickly.  Part of a social media manager’s responsibility is to stay informed of these changes. You want someone who knows how to use hashtag, spot trending topics and post for optimal views and clicks. 

4. You Need Analytics on Your Social Media Performance

What does a social media specialist do in addition to managing the activity on your accounts? Your social media manager should be able to break down your campaigns, posting and analytics to show you exactly what works, your return on investment and your new growth.  .

5. Get A Competitive Edge

Without a social media specialist to manage your social advertising, you may be barely treading water in your social media marketing so why not surge ahead of your competitors and take the lead?

6. Integrate Your Entire Social Media Across The Platforms

You may already have a Facebook page, a Google+ business page, and a Twitter account. But have you built strategies designed to coordinate social media with your product launches, promotions, and special events.

7. Build One Solid Voice Across Social Media

Is your online voice coordinated and cohesive or you do you have your neighbors grandson posting Twitter and Bob from Purchasing posting Linkedin? Having different people create messaging across various social platforms can cause confusion for your audience. You should be using one consistent voice for your messaging.

8. There Can Be Only One

Just like in the movie Highlander, there can be or should be only one. Your business needs a social media specialist whose complete focus is on building and improving your social media presence. They won’t be distracted by unrelated tasks and can spend the time and focus needed to create and execute a robust social media marketing strategy.

9. You Need An Expert

You wouldn’t expect Joe from your warehouse to plan the launch and marketing of a new product or ask your janitor to balance the yearly budget. You need someone whose only task and skill set is social media.  You need someone who will follow best practices, and are committed to ensuring the best return on investment for all your social media efforts.


So what’s holding you back?  You have nothing to lose and a whole new customer base to gain from social media marketing done right.

Thanks, Kim..

Online Marketing & WebsiteDesign Social Media SEO Vero Beach, Florida