Your business line rings, you answer with a cheerful greeting and if the voice on the line isn’t familiar, perhaps you ask the person ” How did you hear about us?” The answer might be, Fred Smith gave me your name, or it could be, I found your website online and I liked what I saw and decided to give you a call.
While it’s still very important to get out and meet people in person, today, your website is probably one of the single most important marketing tool for your business. It serves as a virtual equivalent of a physical business for the 3 billion internet users.
Perhaps you’re in the generation that didn’t grow up with computers, you don’t use a computer so you think your customers don’t use computers. You think if you are not tech savvy why bother with a website. But even if you are an established business that has relied on word of mouth and think you are doing quite well thank you, there are several reasons why your business needs a professional website too.
But, I want to let you in on a little secret
As a small business owner, especially one that is just starting out, you’re probably thinking you can’t afford a professional website. But you really can’t afford NOT to. Although the cost of designing a website varies depending on your needs and your skill level, once it’s up and running, a professional website is worth the initial investment, especially if built using WordPress, which enables you to add and change your own content regularly, saving you money in updates.
Done right with a company that understand SEO (Search Engine Optimization) and best practices for blogging to rank your website, you have nothing to lose from establishing a digital presence and access to savvy consumers and customers seeking your products and expertise.