Yesterday I gave a presentation to a group of local business men and women. One of the items I addressed was the need to not only own a gorgeous, informative, mobile ready and secure website, but to keep it ranking in the search engines by posting fresh content, using certain social media outlets to drive traffic, and email campaigns to let those who haven’t signed up to receive your posts, know what’s going on with your company.
“….A great way to show up more frequently in search is to have a secure sockets layer (SSL) certificate, as leading search engines are known to rank secure sites higher. Additionally, avoid being blacklisted from search engines, make sure your site is free of malware by using an online website scanner such as Site Check from Sucuri.
Publish Great Content
Once you’ve developed a website, the best way to drive traffic is to have compelling content. In addition to sharing information about your business and what your unique offerings are, a blog is great way to use content to drive traffic, share your point of view, and develop a relationship with your customers.
Research what people in your industry are talking about, and use these topics as a guide when creating posts. Also include a mix of evergreen topics, such as how-to guides and tips.
Drive Traffic with Email Marketing
Communicating with customers through emails is a key component to driving new customers to your website and keeping customers loyal after their first visit.
Ensure that anything you send to customers adds value — whether it’s an exclusive discount, updated events and offerings, or professional insights and recommendations based on your own experiences. After you’ve crafted the perfect message, craft a catchy and concise subject line, and you’re ready to go.”
It’s nice to know that I am on the same page as the “experts” in this business. And sometimes I get just a little tickle from seeing validation for something I have been saying for months, sometimes years, to potential clients.
Social Cindy, at your service!