The song may say it’s all about the bass but in business and with websites it is all about Google. Consider this: 81 percent of consumers perform online research before making a purchase. That means they go to Google and type in one or more keywords, like “best leather shoes” or, if they know what they want, “roof repair Vero Beach.”
If you don’t have a website for your business, the chances of showing up on the search engine results page are zero. Zip. Zilch. Nada. But if you have a site, you can optimize it for search engines, thereby increasing your chances of appearing at the top of Google’s results and getting more visibility with potential customers.
According to tech strategist Jessica Stansberry, Google favors websites that are consistently putting out content with relevant key terms. If you just put up a website with a home page, about page, and contact page, you’re not consistently putting out information for Google. Your website keywords will kind of just dwindle and die. Google won’t care that you even have them on your site! #facepalm..I have often taken a look at websites people have built themselves or even sites built by some professionals, and none of their pages, posts, or photos are categorized. That’s like building a house and not getting a street address for it. How are people going to find you?
So, what if you do put in your keywords and categories. Well, if you’re consistently and persistently putting out content, Google has to constantly index your site for new keywords and that is a good thing. They are going to show preference to websites that have more content coming out on a more consistent basis and that’s just a fact of life.
And one more thing. Google and the other search engines began checking for social involvement. Should you have a perfectly lovely website with lots of keywords and such, but you rarely post content, and you don’t have a Facebook Page, A Google+ identity and you don’t blog, and your site is not enhanced for mobile viewing, Google will take away points for each of those and you will have a tough time ranking in the search engines. Don’t shoot me I am just the messenger.
In terms of SEO, you’re also putting your website out for keywords that it may not normally be found for. Say you’re an accountant for small business owners, and those are the keywords you use. If you’ve done your SEO stuff right, someone should find you when they google accountant for small business owners.
You don’t need to worry about this though. Using the right website content manager, they can ensure that your website is following the correct SEO and that your customers now find you from your enhanced standing with Google. Ready to see how this works?
Social-Cindy awaits your call