Everything that is old is new again. We’ve all heard that phrase and it never more true than in business. There is a sense of longing for the days of attention to detail and feeling cherished as a customer. We are becoming more selective as customers and it has become harder to gain our trust and attention. People don’t want information shoved in their faces, they don’t want to be told what to purchase, they want to know, like and trust you before they buy from you. Retail stores have been hit the worst by this new trend of people wanting more value for their money. They also want value added to the time they spend interacing with companies. The world has become morevisual, and because of this, there is a new business trend emerging: llowing trends in business:
Video Is King
According to a recent Forbes study, video is becoming a critical source of information for executives:
- More than 80% said they are watching more online video today than they were a year ago.
- Overall, 65% have visited a vendor’s website after watching a video.
Hubspot’s Consumer Behavior Survey confirms this trend. Over half (55%) of users say they consume an entire video, compared to 29% for blogs and 33% for interactive articles. If you want your entire message to be consumed, video tends to be the preferred medium.
Content Marketing Enhancing Exposure
Businesses are embracing content marketing to increase their exposure online. Small businesses are using the power of content marketing in the form of creative and attractive content. By creating fresh content on a regular basis to remain on top of the search engine results, thus reaching out to more and more people.
Specialized Experts
Companies used to hire a single person and allocate several different types of tasks to that one person. However, this is no more the trend. Instead, companies want people who specialize in a certain task and can take the business forward with great strides when assigned that. The perfect example is social media management or as we referenced earlier content management. It’s not always fesable for a compny to have a person dedicated solely to that taks, thus the move to outsource. Outsourcing these specific tasks not only free up your in house staff to do spend more time in their own areas of expertise, and in the end brings far more value to the table while the outsource uses their expertise without costing you in overhead.
Elevated customer engagement
We have already seen a shift on how brands engage customers — in person and digitally. Customer engagement will continue to dominate as merchants move to a more digital-based business model. Relationships matter, and we can not forget that intimacy can exist in a digital environment through data, responses and personalization.
Guest blogger,
Kim Artlip
When you own a small business and want to make it big, it is important that you keep an eye on the major trends around. It will help you take the important steps correctly and ensure that your business moves forward without much hassle.
