You are out in the car, driving to your destination, and your partner asks you a question. “Are there any good movies playing tonight?” A few years ago you would have said, ” I don’t know, let’s grab a newspaper and look up the movie listings.” Now you look up the movie listings on your phone. And if you’re like me, you purchase the tickets on Fandango, from your phone. Sometimes, before I do that, I will head over to Facebook and check in with my friends to see if anyone has seen that particular movie, and if they think it’s worth the price of admission.
Even though the phenomena of social media is relatively new, these days we can barely remember a time before social media. I know, for me, having moved clear across the country, social media is how I stay in contact with friends and family. If there was no Instagram and Facebook, the children of friends and family far away, would stay forever little. Instead, I get to watch them graduate high school and college.
If you think about it, how are people going to learn about your business today? If you don’t have a Mobile website, if you haven’t built and run a Facebook Business page, how are people going to find your goods and services? It’s not enough to have that old website your cousin’s son built for you ten years ago, you need to be up to date, looking good and ranking on Google.
When is comes to social media, you have to be careful. It’s important to learn what social media is and is not. That is one of the biggest mistakes being made by businesses. Social media isn’t about blasting your company’s sales pitch on social, it’s a two-way channel where you have the opportunity to enrich relationships with your customers. For example, social media allows tourism brands to create dialogue with travellers, therefore creating relationships with customers before, during, and after they have booked a trip with the company. This kind of social media dialogue between brands and customers is something traditional advertising cannot achieve.
When you have a presence on social media, you make it easier for your customers to find and connect with you. And by connecting with your customers on social, you’re more likely to increase customer retention and brand loyalty. A study by The Social Habit shows that 53 percent of Americans who follow brands on social are more loyal to those brands. It’s also important for you to have a website that reinforces your social media message.
If you work with a professional on your branding, on your message and you keep consistent through all of your social media and web platforms, your will get business. If you would like our help to get you going and even keep you going, give us a call.
We build state of the art, ranking websites and run successful Facebook campaigns for small businesses through out the United States, from coast to coast.