Somewhere, someone is looking for what you have to offer, and if you aren’t where they are looking, they won’t find your business. One of those places where people look is Facebook.
Facebook is no longer just a place to share pictures of your pets and children. It’s a place to gather information about goods and services you need. Every day I have friends who are asking for a plumber, a party planner, an electrician or even website designers. If you’re a business owner, one of the smartest things you can do for your business create a Facebook business page. and keep it up to date. Facebook is the most widely used social network, and often one of the first places people go to get information about a business, but many businesses don’t have a Facebook page.
Facebook is the social media goliath, and they have the data to prove it. With more than 1.55 billion monthly active users, Facebook is simply too big to ignore. It has more monthly active users than Twitter, Instagram, and WhatsApp combined. Every day, the typical American spends roughly 40 minutes on Facebook. With Facebook driving more traffic to news websites than Google, it is clear that a company Facebook page has the potential to generate leads and drive traffic to your website.
Having a Facebook page for your business gives you a way to talk to and get direct feedback from your target audience. Think of it like an ongoing focus group. Your fans are there because they are aware of your company, and want to learn more. While they are certainly expecting to receive useful information from your Facebook page, you can also be collecting useful information from them through their participation. It is also a place where people can find out more about you. What services you offer, your hours of operation.
Your Facebook page becomes a representative of your company, it also allows you to show the human side of your business through one-on-one conversations, personal tidbits, and non-business interaction. You can build a community on your Facebook page in a number of ways, including:
- Posting useful, relevant and interesting links
- Asking fans to contribute with comments
- Organizing contests and promotions
- Providing a place to leave reviews and other feedback
- Offering incentives for activity on the page
If the Facebook page you create for your business successfully brings people together, you can develop a loyal following that will continue to grow. It is also a tool. A tool that Facebook friends and customers will use to connect you with their friends and customers.
Now all of that sounds amazing, doesn’t it? But what if you have no idea how to create, interact and maintain a page? Then it is time to trust those who understand how social media works and how to leverage Facebook. Social Cindy can help you to build and manage your Facebook page. Give us a call!