Social Media. Have you heard those two words just about enough lately? Sometimes when I start to talk about social media people’s eyes will just glaze over. They can’t even feign interest. I don’t blame them, but I love working with social media, and I love talking about what I do.
Social Media is a great way to begin a new relationship with your customers. It’s also a good way to keep in touch with your existing customers. Social Media can be they way to keep your company and products top of mind, but it can also be a quick way to get unfollowed or unliked if you aren’t careful. You have heard the expression that too much of a good thing is no good? Well, that certainly holds true for social media. Unless you are really hooked into a certain group of people, and you are holding a conversation of sorts with said group, be careful how much you post on social media.
I am always attempting to learn new things about my craft. My niche is not the usual one for most social influencers, but I figure one day I will want to use this social media tools to promote my ideas and website. So I read what other social media people give out as advice. Some of this advice makes sense, but some of it shows that they just aren’t paying attention to what actually works. The best way to figure out what is going to work for your brand is to make a plan, track the plan, and make adjustments as you go.
The first thing I would like to share is not to make the same mistake that a couple of other social media companies have made. Don’t lump people into categories by their Age or Generation. Not all millennials like Instagram and Snapchat. Not all GenXers have a high level of disposable income and not all Baby Boomers are inept at surfing the net. Some baby boomers are more adept and have more disposable income than GenXers and Millenials.
Try different things, Don’t get too in your face with your posts and use a light touch when asking for the business. Most of all, alternate your posts between something inspirational, something educational and something with a bit of good humor. Don’t post 10 times a day, asking, or demanding that people purchase your product. That is the fastest way to get un-followed and disliked. Do offer value and post a few times a week, but don’t’ make it all about closing the sale. The TV Ads already do that, and you know people who record everything before they watch, just so they can fast forward through those hard-sell TV Ads.