The power of social media as an online marketing tool extends beyond selfies and food porn. It’s not all about puppies and kittens either, although they are really cute. According to Social Media Examiner there are some amazing facts that should sway your business into social media. Take a look:
400 Million Global Users, and Counting
Facebook announced recently that they had passed 400 million members, making Facebook the third-largest country in the world, if it was a country.
Average Facebook User Spends 55 Minutes Per Day
Nearly one hour per day, per user. That’s a lot of Facebook time. How can your company grab a bit of consumer attention? This data is based on Facebook’s own published stats, covered by Inside Facebook. The Average age of Facebook Users now spans from the late 30’s to the early 60’s. This is a market with money. If you aren’t one Facebook, you should be.
A strong social media presence builds brand loyalty. A report published by Texas Tech University found that brands with active social media profiles have more loyal customers. It’s easy to imagine why: when you’re engaging and interacting on social media (not just tossing your posts out onto the web hoping someone will stumble upon them) you become less like a corporation and more like what you truly are — a unified group of people who share a vision.
Your fans, followers and subscribers are more likely to engage with your brand when it has plenty to offer. Your competition is getting social, so you should too. Did you know that 91% of brands are using more than one social media platform?
Are you ready to rocket ahead of your competitors and take the social media world by storm? Want to see your search engine rankings climb and your traffic soar? Pull out that smartphone and give us call. We’ll get you on the path to success .
Social Cindy, at your service!