There once was a saying” If you don’t have a Website, then you’re not a real company”. Nowadays we add, if your business doesn’t have a Facebook Page to promote your website, you are losing money!
Having stated that, I want to also give you some advice. When you create Social Media outlets, understand that Social Media is a double edged sword. Years ago when Yelp first started, I had my clients create Yelp accounts and encourage their customers to post reviews on it. These days I no longer do that. Somewhere along the line Yelp began to fully understand the power of the reviews posted there and they began charging people and companies who had negative reviews posted by disgruntled ex employees and even their competition. If you call Yelp to ask for their help, they will happily charge you a few thousand dollars to advertise with them, remove the errant posts, and then let them back on your Yelp site a month or two later.
On the other side of the story, if you tell all your happy customers to go and post their happy words about your services, and they all do it in the same day, Yelp will disallow those posts. So we leave Yelp out of our Marketing Campaigns these days.
Facebook doesn’t run our social media campaigns in the same way, although a couple of years ago if you had more than 1,000 followers, they would go in and weed out some of them whether you liked it or not. They have also taken away some of th tools we had at the start. I am pretty certain they did this for a couple of reasons. One, there are programs you can run to solicit thousands of followers for very little money. I tried some of those early on in my career, and while they pumped up the number for followers, the engagement level was terrible, and most of the followers were not the right ones for our products, So I think they were culling out the dead stuff. Two, they did it so they could make us pay for post Promotions and Ad campaigns. After all , Facebook is a business, whether we want to admit that or not.
If you build a Facebook Business Page, it’s important to use it regularly, to update the photos, to add information about trending topics and to answer messages people send you via those Facebook Pages. If you are a one man shop, then it may take you a day or so to get to Facebook messages, but always be sure to answer people who take time out to message you. It’s the polite thing to do.
What do you do when you get an angry post? If someone is legitimately angry with you over a slip up in your services, you need to apologize and offer them something. If, however, you are in a stalker like situation where a competitor or ex employee is causing havoc on your business page, you will want to blog them from your Facebook page, report them , and delete the offending comments.
If you would like to run your own Facebook Campaign but you just need some training and advice, I can do that for you. Facebook Page initial setup and training is pretty inexpensive. Call me and we can schedule something.
aka Social Cindy