What are some mistakes companies make on their business Facebook Page? Mistake Number one, they don’t use it enough. Mistake Number Two, they use their business Facebook Page TOO MUCH. Mistake three, they get way too serious. It’s called social media, not selling media..
Social Cindy manages Facebook pages for all kinds of companies, from plumbers, to pest control, to Realtors and Dentists to professional consulting services. At some point there will be a company that we have been blogging and Facebooking for who will decide they can do it themselves in-house. They assign the task to an office admin, their wife or husband, even one of their children, and that’s okay, we understand. Unfortunately, most of the time, unless they have hired someone who is not only social media savvy, but who also has some marketing and business experience under their belts, it simply doesn’t work out all that well. And to our advantage, they will come back, and this time they are happy to have us do this work for them.
If you simply must manage your own social media, we at Social Cindy would like to offer some advice. Please, don’t pump out a bunch of sales pitches, pushing your products, several times a day. You will quickly start to lose followers. How do I know this? In the very beginning, we tried that. Big mistake.
Go out and post about things that may pertain to your type of business, that support your business, but they come from other, authorative sources. Don’t post more than a few posts per week unless you are running a special. If you do post on Facebook, please, be sure to check your notifications and messages section. People who ask you questions expect you to answer those questions. You will miss some great leads if you simply push things out on your Facebook and Twitter, it is important to interact.
It is also important to have a sense of humor, post something funny or edgy, but keep it PG. Also, share posts from some of your best followers. They will appreciate it. Remember, the key is to be social, hence the label social media!!
Spread the word!!