I have had calls for social media services off my website from people on both sides of this country. From Orange County to Atlanta to Indian River County here in Florida.
Social Media is working for my social media website !! How great it that? I believe in what I do and I am passionate about what I do, and perhaps like many other businesses, I worry more about what the effect is on my customers’ business than I do about my own site.
So I guess you could say I have that do as I say, not as I do attitude. What I can tell you from my experience is if you are persistent and consistent with your blogging and social media it works. It’s measurable and it works.
The hard part of course is spending the money that is takes to do enough to make a difference. Unless you have a decent budget for social media and you have a campaign strategy, social media is not going to do what you need it to. The campaigns which are the most sucessful involve people. Not just people posting on Twitter and Facebook, but people using your product, taking videos, interacting and sharing with other people. That’s what works. And those kinds of campaigns are planned, and then they morph organically into something more.
Take this example from one of the clients we work for where social media is really working for them. They run contests on Facebook and Twitter, they invite their customers to post, and they give away prizes and offer incentives for customers who refer other customers. Their social media budget isn’t huge, but compared to the budgets I get from people, it is more substantial.
You can get a social media campaign put in place for a couple of hundred dollars a month. It will help a little, but if you really want your business to take off, you need to do more than just pump buy me adverts out on the web.
If you are getting ready to start a new business, maybe wait a little bit, save more money, and hire a consultant to help you put together a marketing campaign that will bring you results.
We can help you build a plan that is realistic and will get results, and you have to always be part of the conversation, together we can make social media work for you!!!
Social cindy, over and out