I must tell you that I think some of the best social media comes from within companies who do it themselves. I’ve watched sites where they have a person or persons on staff, who understands how to use social media and knows their audience. Over time they learn just what to share and when to share it in order to give potential customers a better vision of who they are as a company.
They will take photos and post them to Instagram and Pinterest, place those on their blog and give their viewers an inside look at how the company runs, as well as give it a more human aspect. They pay attention to what their client base responds to. It helps to be an outgoing person, who doesn’t mind or even likes writing and spending hours a day combing the internet for interesting stories that pertain to your business, or to the keywords you want your site to be found for.
If creating social content in-house is such a good thing, who would hire Social Cindy? The kinds of companies we usually work for are those that understand the need for social media and know that they just don’t have the resources to hire someone within the company. Those people hire us and stick with us. Then are those who really do try to do it themselves. They have us set up their social media presence, train them on how to use everything, and for a month or so all is well. Their site starts to get noticed, they hit a busy spell, and the words “I will do it tomorrow” come out of their mouth. And then tomorrow is next week, and next week is next month. More important projects are going to come up, and they still won’t get done unless you are devoted to your web presence. Those are the next set of people who will become our social Cindy customers.
A social media company can provide you with a consistent, persistent, and engaging social media presence. If you still want to do it yourself, hire us to train you to be your own social media coach. We can check up on your social media and blog, give you ideas, and help you keep it consistent.
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