CNN posted an interview with Rick Harrison, one of the stars of the show Pawn Stars.
The advice he gave to other small business owners looking for success applies to every type of business. My social-media clients who get the best return on their investment run sales, give prizes, and incentivize people to do business with them.
Here are some quotes from the article: by Linda Childers for CNN”
Set yourself apart. As a small business owner with big competition, we had to figure out a way to be different. We saw an opportunity to invite people to sell their rare and unusual items at our shop, in addition to conducting our usual pawn business.
Offer something no one else does. In the 90’s, I went on eBay to buy some paddle tires for my four-wheeler ATV and couldn’t find any. When I did find a manufacturer that sold them, I bought 20,000 and had no problem reselling them.
Those are the same words my friend Kelly Weppler Hernandez uses in her Duct Tape Marketing seminar. You must first get people to know, like, and trust you. Then once you have established that level of relationship, you take it a step further by showing them what you can do for them that someone else can not.
Another way to draw customers to your site is to offer them something. You could run a contest, or use a reward point system, even a gift certificate. So many small businesses are vying for the same customer base, what are you willing to do to stand out from the crowd?
Today, before you finish reading this blog post, take just a minute to think about what makes YOU different from other businesses, and write it down. Then think about what would tempt YOU to try a new business out, what would it take to get you to use their services. Put both those things together and try them out. What have you got to lose?