What is SEO, or Search Engine Optimization?
SEO, is the art of optimizing your website’s ability to compel Google, or any major search engine, to show your website high in the search results for any term your ideal client might use to find information about the products, and services you provide.
Most consumers now begin the hunt for goods and services with a web search using Google or another search engine.
If you website is not among the results they see, you are giving up a great head start to your competitors who are.
Google’s mission is very simple.
When someone keys in a term or phrase into the Google search box, Google wants to return a list of the best, most relevant, and authoritative websites it can find for that term or phrase. Although the mission is simple, the means that Google uses to determine which websites to show is complex and ever changing. You can learn more about the formula, or algorithm that Google and other search engines employ here.
The SEO SPECIALIST
The SEO Specialist will determine what terms your ideal prospect will likely key in to find information about the products and services you provide. Your SEO Specialist will then use all means available to let Google know that your website is good source of information about those terms. You can learn more about selecting the best SEO Specialist here.
The Best SEO.
Social Cindy believes that the key to achieving Google visibility is to give Google what it wants. If Google wants to show the most relevant websites for each search term, then simply try to be the most relevant website for the terms that are relevant to your important terms.
- The first step is to make it easy for Google to learn for what terms your pages are relevant. There are dozens of opportunities in the code of your pages for you to help Google know what keywords your page is relevant. Use them all.
- Another secret is that Google loves blog posts. As a test, we have placed the exact same content in both a static page, and a blog post. Google finds the blog post first and ranks it higher in search results every time. If your website is lacking a blog, or you are not blogging consistently and persistently, you are missing one of the best secret weapons for gaining Google visibility.
- One more secret is that Google is increasingly looking at factors outside your website itself in trying to determine which sites to show. This is why so many SEO companies focus on building inbound links to your website as a means to increase visibility. We believe this is important but we also believe that Google is paying more and more attention to the social media presence surrounding your website.
The team at social Cindy is set up to help you do all those things. Call us at (772) 410 8108.
Our Results Speak for Themselves.
We recently finished building a website for a Landscape Contractor in Vero Beach, Florida. As we built the site, we used all the means possible to help Google discover what the site content is about, and we blogged a little along the way. If you want to see the results, search Google for “landscape designer, Sebastian, Florida.” You should see our client www.palmcoastlandscape.com near the top of the first page of results.
Here are a couple more examples:
Google for “Fishing Charter, Sebastian Inlet.” You should see our client www.sebastianinletcharter.com near the top of the first page of results.
Google for “Plumber, Vero Beach.” You should see our client www.ircplumbing.com near the middle of the first page of results.
This kind of visibility can’t help buy make the phone ring. Social Cindy loves to help business owners modify their web presence to make the phone ring. If you would like your website to work harder to generate revenue for your business, why not give us a call. We would love to be a part of the conversation regarding your web presence.