When Bill and I meet with a new client, we have a series of questions we ask. About three quarters of the time we are met with blank stares. We understand. It’s like when you were in school and the teacher would ask, “Who are YOU?”. WE could tell him our name, where we lived, but as we stood there, red faced, that was all we could come up with. It’s a difficult question to answer. [Read more…]
I would love to issue a challenge to all the people out there who think what I do is easy. I would like to ask you to identify ten engaging topics for posts on a dental website. Not only ten topics, but a 200 word post that will keep people interested, and perhaps cause them to share that post on Facebook, Twitter or LinkedIn. A post that will boost that dental sites Google juice and bring that dentist new customers! [Read more…]
I am lucky, I have some of the best customers a company could ask for. But sometimes they just make me shake my head in frustration.
This is an example. A customer hires me to do the very basic social media package. I do that, and because of who I am, I usually do a bit more. It starts to work. They get excited, and I ask them, shall we move up to the next level. Three out of five will say no, it’s working just fine. Or, they say, gosh, you got me so much new business, I think I will hold off for a while. Sometimes they decide what I do is so easy that they should take it over themselves.
Six months later, when the phone isn’t ringing as often, they come back. Those who had too much business are now a little worried about cash flow. Those who were going to take it over themselves, and didn’t keep it up, are now coming back. I truly try to make them understand that social media is cumulative. The more you do, consistently and persistently, the more search engine power you have. The less you do, the less power your internet presence has.
It’s like starting a fitness routine. You begin to eat better, stay away from the sweets and the processed food. You start working out, walking, hiking, biking and your clothes fit better, you sleep better, you just feel better. What happens when you stop?
Take the reverse, you start a fitness routine, you do well, you look better and feel better. So you think, hey I like this, and instead of slacking off, you kick it up a notch. Now you feel even better, your life is changing in ways you hadn’t anticipated, and new things are opening up as if by magic.
Which is the better of the two options?
In the meantime, to get back to my customers, guess what happened while you were away? Your competitor noticed that the work I did for them was making your phone ring, and they hired me..to make their phone ring. You can hire me once again, I can work for both of you, but you will be six months behind them in social media activity..
Remember, no matter how many times google changes their algorithms, the one significant fact is they want to see who is really committed to their internet presence. The less committed you are, the lower you will probably rank.
A Facebook Conversation about how to get your site to rank in Google.
A friend of mine, Audra Wrightson, is an amazing interior designer. I used her to stage my home in California for sale, and it got more showings in two days, after her staging, than it had received in several weeks.
She is a great designer, and above that, she is efficient, patient, and has great taste. Audra was wondering aloud on Facebook how to drive more traffic to her website.
Several business owners chimed in and all gave great advice. Bil Minor told her to get a Yelp account going. Now, for me, I have had more calls from clients who have been SLAMMED on a Yelp review, with no way to push it down. I won’t go into great detail here about how I feel on that subject, it could land me in hot water.
Let’s just say that I advise my clients to steer clear of Yelp. “Be careful with Yelp..one disgruntled customer and you never get it off. For my customers, making sure their URL is the same as their type of business is one of the keys. The General Contractors who came to us, (there are several) had no Google Visibility until we used new URL’S for their domain name. URL”S such as customhomebuilder.com, versus Joe Smith the Builder.com.
It is also important to blog. Pick a lazy Sunday afternoon, write five 200 word blogs and schedule them to go out at least once a week. You can also pre-load Facebook posts which can push out several times a month.
On top of that, set up your blog to automatically feed out the various social media outlets, such as Facebook, Google+, Mashable, LinkedIn. This keeps my clients on the top of the search engines and their phones ringing..
The Advice from Mark Cherney, of Music Man Events was: “Blog.. Blog.. And blog.. And when you blog make sure your keywords are in your blog title and the link. Also make sure to link back to your site using using your keywords. My blog posts get indexed within 20 minutes of posting and show up on the first page within 2 days. Its fairly easy to do and I blog once maybe twice a week when I’m home watching TV.”
Video is a great thing to have on your website to increase search engine rankings, professional videos are great but don’t let that stop you from posting videos. If you can afford one, get a GoPro, if you can’, use your phone. Just make certain that it’s not a video of you stammering for something to say. Rehearse a little, take several videos, and post the one which is most entertaining and informative.
Bottom line, get a website, use the website, and your phone will ring.
Over and Out..
Branding is a word that’s been bandied about lately, but just what does branding mean? If you’re a cow it means one thing, but if you’re a business it means something else entirely! [Read more…]